Tweets, receipts and peloton riders: Foodmakers embrace Big Data

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Tracking social media buzz is one of the newly honed tools in Kraft's data collection toolbox, and both the company and its packaged-food peers are ...

source https://www.google.com/url?rct=j&sa=t&url=https://www.business-standard.com/article/international/tweets-receipts-and-peloton-riders-foodmakers-embrace-big-data-121040600064_1.html&ct=ga&cd=CAIyHDM3NjY0YWFhNTM0ZDNjYzU6Y28uaW46ZW46SU4&usg=AFQjCNGEVgJlAaWval1WGAXExCh99kNKkA

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