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You may have heard of social signals many times in the internet marketing community but a lot of people don’t know exactly how they work for SEO purposes. There’s a lot of misconceptions about social signals and SEO, so I’m going to try to clear up some of the confusion for you. Keep in mind, while a lot of this is speculation and conjecture since very few people are privileged enough to know how search engine algorithms really work, my findings are backed by actual experimentation with my own websites and clients. What are Social Signals? Social signals are the engagement—likes, shares, and comments—your content receives on social media platforms like Facebook, Twitter, Instagram, and Pinterest. When it comes to social media marketing, this is the most important metric for many companies. Many SEO experts believe it’s a waste of time to focus on social signals for SEO purposes, but I adamantly disagree with that sentiment, and I’ll explain why. Are Social Signa...

When a customer contacts us and asks  how to rank on the first page of Google , we first explain to them the way things work. We never make false promises. If your website looks like crap, we will say that to you directly because we don’t want you to invest on something which has no scope  of getting you any results. In such cases, we will suggest you change or modify the design and make the websites' user experience better. SEO can be considered as a relay run with 4 participants – business owner, website designer, content writer and SEO expert. Business owner must have a proper idea regarding his business and target audience. Website designer must create the website in line with good SEO practices. Content writer must write original, SEO friendly and interesting content. SEO experts do a lot of things to help you rank but the first three runners should do their part well.  Without a proper foundation, no SEO specialist in India or abroad can work wonde...