Digital Marketing - Concept and Definition
Digital Marketing, as the name implies, is good old marketing, but worked through digital tools. It is the set of strategic actions applied in digital media (internet and mobile technologies), to win and retain customers, increasing the company's market share. It consists of action plans to publicize and market services and products, improving the relationship network of companies. After all, new media, new forms of communication. Digital marketing is an extension of marketing itself, the difference being the channels used, since it involves the use of all devices connected to the internet and their functionality to spread messages. The actions are adapted to digital media, aiming to enhance the effects of traditional marketing, since the internet is a convenient, accessible platform that offers competitive opportunities for companies of all sizes. Thus, digital marketing encompasses the practice of promoting products, services or the brand itself, through the internet...
