What is SEO? Search Engine Optimization

This document is intended for webmasters and site owners who want to investigate the issues of SEO (search engine optimization) and the promotion of their website. It is mainly aimed at beginners, although I hope that experienced webmasters will also find something new and interesting here. There are many articles on SEO on the Internet and this text is an attempt to gather some of this information into a single consistent document.

Information presented in this text can be divided into several parts:
- Clear-cut SEO recommendations, practical guidelines.
- Theoretical information that we think any SEO specialist should know.
- Seo tips, observations, recommendations from experience, other SEO sources, etc.

We offer detail search engine optimization:

On-page optimization:-

1. Keyword research (if needed)
2. Creation of robots text file
3. Modification of page name with keyword and create a folder (if needed)
4. Solve canonical issue (if needed)
5. Make JavaScript external file (if needed)
6. Write header text with h1 tag
7. Writing meta title, description, keyword
8. Writing header text, footer text
9. ALT tag optimization
10. Body content optimization
11. Modification of footer links
12. Creation of breadcrumb (if needed)
13. Create error page
14. Creation of sitemap – both details and XML sitemap to be submitted in search engines

Off-page optimization:-

1. Submission of the site in major search engines
2. Create some forum accounts 
3. Reciprocal link building  
4. Free article add in your site ( 
5. Create blogs for your site in a free blog like blogger.com  
6. Press release submission  
7. Creation of google analytic account so that client can see traffic details
8. Keyword ranking report once in a fortnight

Why is it necessary to optimize your website?

Many people visit your website. Is the Internet providing you with adequate business? I think it can be agreed that it is possessing a website that is not visited by people. A website is built by a majority of people, whereby it is submitted to a small number of search engines in the hope that individuals will locate it. Nowadays with such a vast quantity of different websites and blogs on the Internet, to simply have a website out there is not sufficient. If visitors are not aware of the fact that your website exists, then you are simply wasting your time and effort by having one. It is necessary for your website to be optimized with the search engines in mind if you require a constant stream of free targeted traffic to your website.It is very rare that people both are searching beyond the first three pages of search results when using particular search engines to locate relevant information. Some people do not even make it past the first page. Therefore, you certainly need to take the time to optimize your website for the major search engines, if you wish people to locate your personal website. 

What is search engine optimization?

Search engine optimization (SEO) is a simple process of improving your site's search engine ranking for specific keywords, by making changes to your website. It is a common way in which to increase your search engine rankings.

Search Engine Optimization (SEO) is a term widely used today by many sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

When a particular topic is searched by people by using a search engine, they are provided with a list of results which are based on the best possible matches that can be found. When you optimize your search engines, it is simply the case of providing relevant content to the keywords that are being searched and presenting it in such a way that search engines prefer. Your website is guaranteed to rise in the search engine ranking when this optimization is performed.

Search engine optimization is not a difficult task and anyone can perform SEO when having the knowledge of the basic steps. All that is necessary is for you to be methodical and apply the same principles to each and every page on your website.

The advantages of SEO can be divided into at least two groups:

Effectiveness - Depending on a position in SERPs (search engine result pages) there is a great probability of gaining new clients, that are interested in a certain offer.

Low cost - It's one of the cheapest forms of advertising. SEO, depending on a subject, can be launched for a price as low as 200 zł.

Simultaneously, a well-optimized website is ranking high also for other keyphrases than those initially taken into account, as it's overall rank is high.

SEO advantages also contain the speed of promotion and spread - localization of a target audience is not a problem as the Internet has no borders.