Six Innovative Steps To Become An SEO Expert
So, you want to become an SEO expert? No problem, in just a couple of
minutes we'll teach you the basics of Search Engine Optimization. Is
that all it takes to become an SEO expert? Yes, no, maybe ... let's not
waste time and get to work. We'll answer that question once we reach the
end of this page!
1. Learn the Google algorithm
Just learn the 200-or-so evaluation criteria that Google uses to
determine each and every search result. What, you want a link to the
list? Oh, we're sorry because that's a company secret. Fortunately, you
don't even have to know them all, just mastering about ten important
criteria will get your website rising to the top of the search results
in no time. Scratch that, in some time because...
2. You'll have to be patient
Search Engine Optimization takes time. Some improvements are effective
overnight, some could take months. If you don't have the time (or
patience) for that you can always opt for SEA. That means Search Engine
Advertising. You will pay an amount of your choice, choose your target
audience and keywords, and bump your page to the number one spot
immediately! Sure, this is a temporary solution but it will help you
overcome that crucial first period.
3. Black hats are out of fashion
Are you a baseball cap type of person, or is a fedora more your style?
Whatever works for you, but Black Hat SEO is definitely out of style.
This is a type of optimization that crosses the line of "best SEO
practices" and will get your site penalized. Google closes gaps in their
algorithm on a daily basis and will force you to change tactics just as
fast. Work within the guidelines and watch your site rise in the
rankings.
4. Optimize, analyze and optimize further
Search engine optimization is a continuous battle for the number one
spot. There's always a competitor lurking to take over your number one
spot. That's alright, it forces you to stay alert and improve the
quality of your website. Yes, that's one factor we haven't mentioned so
far...
5. Quality is key
Sure, metadata, link building, keyword research, and mobile optimization
can work wonders for your ranking, but nothing trumps quality. That
means a fast loading page with rich media content, well-written
articles, and information that your audience will appreciate. If you
build a solid foundation based on quality design and content your page
will surely rise in the search results. Stop focusing on the bots, pay
more attention to your demographic. Robots don't buy stuff, real people
do.
6. Look beyond the search engine
Sure, SEO is a nice buzzword but don't forget your social media
strategy, on-page optimization and building a strong network that will
get you leads and engagement beyond the confines of Google, Bing, and
Yahoo! Search. The almighty Google is important, sure, but a sustainable
(online) marketing strategy goes far beyond the search engine
algorithm.
You are now an SEO expert!
Seriously, that's all it takes? As we've stated in the introduction;
yes, no, maybe. Technically, anyone can call themselves an expert in
search engine optimization, so that's a yes. But there's more
information on this subject for any human to process, and the rules can
change at a moment's notice. So that's a no. Then again, you don't need
to learn ALL the tricks of the trade to reach that coveted first place
in Google, so maybe? Long story short, if you're willing to invest a lot
of time you too can become an SEO expert. And if you would rather take a
shortcut, consider working with a bonafide search engine optimization
professional with the required knowledge and expertise. And that's our
final lesson for this page; you don't have to do it all by yourself.
Share the workload, share ideas and share knowledge. That's how you will
become an SEO expert!
