3 Marketing Myths that are Stopping Your Success

These 3 marketing myths can cause you to lose sales if you base your marketing decisions on them. We’ve given you some marketing tips to blast each myth and boost your sales. Myth 1: People buy a product at the cheapest price they can find. That is not true - if it was then companies like Rolex and would not exist - Timex would have put them out of business a long time ago. Despite the ease of research that the internet affords - buyers are generally lazy and don't undertake full research. Even on eBay where it is far easier to check the relative prices of a product - people often buy a product at a higher price than they could. So what causes people to buy? These are called buying triggers - the most common are: • Confidence in the seller • A high perceived value • Recommendations • Ease of purchase Blasting Myth 1: Establish your credentials - for example, we have over 20 years of business consultancy ex...